Event types

Subtotal delivers the following custom events to Braze via the users.track endpoint. Each event can be used to trigger campaigns, build segments, or power Canvas journeys.

subtotal_purchase

Triggered when a purchase is detected for a connected account. Sent for each historical purchase and for any newly detected purchases.

Key	Type	Description
`purchase_id`	string	Identifier for the purchase
`total`	string	The grand total paid by the customer
`tax`	string	The sales tax that was paid
`subtotal`	string	The subtotal of the purchase
`item_count`	number	The number of items in the purchase
`retailer`	string	Identifier for the retailer where the purchase was made
`upcs`	array	The UPCs associated with each item in the purchase
`brands`	array	The brands associated with each item in the purchase
`source`	string	Always `"subtotal"`

Example

{
  "purchase_id": "01KEVN1ZPM9H19JSHGN5NF0M69",
  "total": "44.64",
  "tax": "1.60",
  "subtotal": "43.04",
  "item_count": 15,
  "retailer": "walmart",
  "upcs": ["040000476528", "016000124790", "041331027878", "013000001243", "049000031171"],
  "brands": ["frenchs", "heinz", "spam", "jif", "cheerios"],
  "source": "subtotal"
}

subtotal_account_connected

Triggered when a consumer links a retail account.

Key	Type	Description
`connection_id`	string	Identifier for the connection
`retailer`	string	Identifier for the retailer
`source`	string	Always `"subtotal"`

Example

{
  "connection_id": "01KFRSK9J11G807TAY0GCYSW67",
  "retailer": "walmart",
  "source": "subtotal"
}

subtotal_account_disconnected

Triggered when a consumer disconnects a retail account.

Key	Type	Description
`connection_id`	string	Identifier for the connection
`retailer`	string	Identifier for the retailer
`link_url`	string	The Link URL that can be used to reconnect the account
`source`	string	Always `"subtotal"`

Example

{
  "connection_id": "01KFRSK9J11G807TAY0GCYSW67",
  "retailer": "walmart",
  "link_url": "https://link.subtotal.com/zSG5nWHy?connection_id=01KFRSK9J11G807TAY0GCYSW67",
  "source": "subtotal"
}

subtotal_connection_unauthenticated

Triggered when an active connection becomes unauthenticated and requires the customer to reauthenticate (e.g. after a retailer password change).

Key	Type	Description
`connection_id`	string	Identifier for the connection
`retailer`	string	Identifier for the retailer
`link_url`	string	The Link URL that can be used to reconnect the account
`source`	string	Always `"subtotal"`

Example

{
  "connection_id": "01KFRSK9J11G807TAY0GCYSW67",
  "retailer": "walmart",
  "link_url": "https://link.subtotal.com/zSG5nWHy?connection_id=01KFRSK9J11G807TAY0GCYSW67",
  "source": "subtotal"
}

subtotal_connection_reauthenticated

Triggered when a consumer re-authenticates a previously unauthenticated connection.

Key	Type	Description
`connection_id`	string	Identifier for the connection
`retailer`	string	Identifier for the retailer
`source`	string	Always `"subtotal"`

Example

{
  "connection_id": "01KFRSK9J11G807TAY0GCYSW67",
  "retailer": "walmart",
  "source": "subtotal"
}

Profile Created

Triggered the first time Subtotal captures a consumer’s profile for a connection — their identity details and purchase metrics scoped to your brands. Use it to enrich Braze user profiles with first-party retail identity.

Key	Type	Description
`connection_id`	string	Identifier for the connection
`first_name`	string	Consumer’s first name (`null` if unavailable)
`last_name`	string	Consumer’s last name (`null` if unavailable)
`email`	string	Consumer’s email address (`null` if unavailable)
`mobile`	string	Consumer’s mobile phone number (`null` if unavailable)
`postal_code`	string	Consumer’s postal code (`null` if unavailable)
`account_created_date`	string	When the consumer’s retailer account was created (ISO 8601; `null` if unknown)
`total_purchases`	number	All-time number of purchases on the connected account
`last_purchase_date`	string	Date of the most recent purchase (ISO 8601; `null` if none)
`brand_purchases`	number	Number of those purchases matching your brands
`last_brand_purchase_date`	string	Date of the most recent brand purchase (ISO 8601; `null` if none)
`brand_purchase_rate`	number	`brand_purchases` ÷ `total_purchases`, from `0.0` to `1.0`
`source`	string	Always `"subtotal"`

Example

{
  "connection_id": "01KFRSK9J11G807TAY0GCYSW67",
  "first_name": "Jessica",
  "last_name": "Smith",
  "email": "jessica@acme.com",
  "mobile": "+123456789",
  "postal_code": "84101",
  "account_created_date": "2024-03-12T00:00:00Z",
  "total_purchases": 42,
  "last_purchase_date": "2026-01-15T14:30:00Z",
  "brand_purchases": 7,
  "last_brand_purchase_date": "2026-01-14T09:45:00Z",
  "brand_purchase_rate": 0.17,
  "source": "subtotal"
}

Profile Updated

Triggered when a previously captured profile changes — for example an updated email or postal code, or when new purchases shift the brand-purchase metrics. Carries the same properties as Profile Created.

Key	Type	Description
`connection_id`	string	Identifier for the connection
`first_name`	string	Consumer’s first name (`null` if unavailable)
`last_name`	string	Consumer’s last name (`null` if unavailable)
`email`	string	Consumer’s email address (`null` if unavailable)
`mobile`	string	Consumer’s mobile phone number (`null` if unavailable)
`postal_code`	string	Consumer’s postal code (`null` if unavailable)
`account_created_date`	string	When the consumer’s retailer account was created (ISO 8601; `null` if unknown)
`total_purchases`	number	All-time number of purchases on the connected account
`last_purchase_date`	string	Date of the most recent purchase (ISO 8601; `null` if none)
`brand_purchases`	number	Number of those purchases matching your brands
`last_brand_purchase_date`	string	Date of the most recent brand purchase (ISO 8601; `null` if none)
`brand_purchase_rate`	number	`brand_purchases` ÷ `total_purchases`, from `0.0` to `1.0`
`source`	string	Always `"subtotal"`

Example

{
  "connection_id": "01KFRSK9J11G807TAY0GCYSW67",
  "first_name": "Jessica",
  "last_name": "Smith",
  "email": "jessica.smith@acme.com",
  "mobile": "+123456789",
  "postal_code": "84101",
  "account_created_date": "2024-03-12T00:00:00Z",
  "total_purchases": 43,
  "last_purchase_date": "2026-02-02T18:05:00Z",
  "brand_purchases": 8,
  "last_brand_purchase_date": "2026-02-02T18:05:00Z",
  "brand_purchase_rate": 0.19,
  "source": "subtotal"
}

Documentation

Platform

Integrations

Guides

subtotal_purchase

subtotal_account_connected

subtotal_account_disconnected

subtotal_connection_unauthenticated

subtotal_connection_reauthenticated

Profile Created

Profile Updated

​subtotal_purchase

​subtotal_account_connected

​subtotal_account_disconnected

​subtotal_connection_unauthenticated

​subtotal_connection_reauthenticated

​Profile Created

​Profile Updated

subtotal_purchase

subtotal_account_connected

subtotal_account_disconnected

subtotal_connection_unauthenticated

subtotal_connection_reauthenticated

Profile Created

Profile Updated