Overview
Our integration with Klaviyo enables brands to create customer segments and trigger automated flows using verified retail purchases and account connection events from Subtotal. This integration makes it easy to:- Segment customers based on real-world retail purchases
- Trigger flows when customers link or unlink accounts
- Engage with retail customers in real-time
Connect your Klaviyo account
Sign in to the Subtotal Dashboard and connect your Klaviyo account to enable the integration. Navigate to Integrations → Klaviyo → Connect Click the Connect Klaviyo button.
Active status on the Klaviyo integration page.
Configuration
After connecting, you can adjust how Subtotal matches your customers in Klaviyo.| Setting | Description |
|---|---|
| Customer Identifier | The field on the connection to use when identifying the customer in the Klaviyo platform: Email, Customer ID, or Mobile. |
